01 — Tahabeesh Samia (Brand Identity & Packaging, 2026)
A warm, Arabic-first identity for a home-style bakery of ma’amoul and cookies, built on a hand-drawn logotype and a pattern made from the sweets themselves.
Role: Brand identity, Arabic logotype, pattern system, packaging, social content.
Challenge: Make a small bakery feel like a gift: recognisable in an Instagram feed, generous on a gift box, and unmistakably Arabic.
Approach: An expressive Arabic logotype sits on a four-colour palette of orange, chocolate, honey and mint. A pattern drawn from cookies, stars and sweets becomes wrapping paper, jar wraps and packaging, while friendly phrases such as “تحلّي جمعتكم” (sweeten your gathering) and “حبة معمول ما تكفي” (one ma’amoul is never enough) carry the brand voice across stickers, boxes and the thank-you card.
Deliverables: Arabic logotype & lockups, Colour palette, Pattern system, Gift box & jar packaging, Stickers & die-cut tags, Paper bag & wrapping paper, Menu template, Business & thank-you cards, Instagram templates, Brand book.
02 — Chic & Noir (Brand Identity & Packaging, )
An olive-and-beige identity for a boutique lifestyle brand, with one monogram that travels from garment-care cards to scented candles and paper cups.
Role: Brand identity, monogram & pattern, packaging, print collateral.
Challenge: Create a luxury feel across very different products, from garments and scents to hospitality, without the identity feeling scattered.
Approach: A tight palette of deep olive and warm beige, a monogram that interlocks into a repeating geometric pattern, and a refined serif-and-script pairing give every touchpoint the same quiet confidence. Lines such as “A sip of hospitality” and “Special for you” add warmth, and bilingual Arabic and English care cards keep the brand welcoming locally.
Deliverables: Wordmark & monogram, Geometric pattern, Shopping bag & tote, Business & discount cards, Care & thank-you cards, Hospitality cups, Candle & diffuser packaging, Hang tags & ID badges, Stickers & wrapping paper.
03 — Yalla Style (Brand Identity & Illustration, )
A playful, high-contrast identity for an at-home grooming service, led by hand-drawn mustache and brush characters and a heavy display serif.
Role: Brand identity, character illustration, packaging & print.
Challenge: Make a mobile grooming service feel premium and fun, and recognisable on everything from a spray bottle to a receipt.
Approach: A chunky display serif with a script “Style” tag, a scissors icon and a cast of hand-drawn characters. Colour flips between volt yellow, signal orange and graphite so the brand shouts on shelves and screens, while a geometric pattern and oversized vertical “Owner” and “Receipt” lettering turn everyday items into brand moments.
Deliverables: Logo & scissors icon, Illustrated characters, Geometric pattern, Staff ID cards, Branded receipts, Paper bags, Product bottles: All Shave & Beard Tonic.
04 — GLTCH Brand World (Brand Identity, 2026)
The identity of GLTCH Creative Studio itself: a silk-like gradient world of deep navy, silver and a single streak of blue.
Role: Brand strategy, visual identity, art direction.
Challenge: Give an advertising agency a visual language that feels calm and premium, yet is unmistakably disruptive.
Approach: A fluid gradient field, a confident wordmark with a quiet “Creative Studio” descriptor, and a lightning-bolt monogram set the tone. Dark and light versions follow one rule: a single beam of blue against neutral tones.
Deliverables: Wordmark, Bolt monogram, Gradient backgrounds, Colour palette.
05 — Break the Pattern (Campaign Design, 2026)
The studio manifesto, “Break the pattern, lead the noise”, carried across a wide banner and a tall roll-up stand.
Role: Campaign concept, art direction, layout.
Challenge: Deliver one idea in very different formats, from a wide banner to a narrow floor stand.
Approach: A staggered headline with mixed sizes and alignments creates rhythm. Service chips and a QR code turn the stand into a call to action, while the banner leaves room for contact details.
Deliverables: Wide banner, Roll-up stand, Service chips, QR call-to-action.
06 — Studio Print & Merch (Print & Merchandise, 2026)
The GLTCH system applied to the things people hold: a notebook, quotation documents, a 2026 calendar, mugs and a bottle.
Role: Print design, merchandise design, copywriting.
Challenge: Make everyday paperwork and objects feel like brand moments.
Approach: Quiet layouts with the logo anchored low and contact details aligned to one edge let the gradient do the talking. Light and dark mugs show the system in both modes.
Deliverables: Notebook, Quotation & agreement, Business card & poster, 2026 calendar, Mugs & water bottle.
